In September 2016 the BFI launched Black Star which was the UK’s biggest ever season of film and television dedicated to celebrating the range, versatility and power of black actors. With diversity being such a huge issue across the film and TV industry, the BFI had an increased responsibility for the Black Star season to be a success on all fronts.

We were tasked with widening the BFI’s reach of Black Star to underserved 16-25 yr olds who didn’t engage with the BFI or view it’s Soutbank venue as a place to visit socially.

 

We improved engagement and interaction with this audience by creating a multi-platform campaign that focused on showcasing the screenings and films that resonated most with this audience while creating a live discussion forum for aspiring young actors and filmmakers to learn and gain insight from some of the most successful young black actors in the industry today.

 

The live discussion was well attended and featured BAFTA rising star Kayode Ewumi, Arnold Oceng (United Kingdom, The Good Lie) and Daniel Kaluuya (Marvel’s Black Panther, Sicario) alongside a host of other notable personalities and young actors.

 

OVERVIEW::

 

Reach: 1.2m+

 

Delivery: Content creation, digital strategy, social media activation, cross-platform partnerships

 

Influencers featured: Kayode Ewumi, Arnold Oceng, Daniel Kaluuya