Being one of the largest entertainment brands in the world, VIACOM connects with international audiences through compelling content across television, film, online and mobile platforms.
Working with VIACOM’s television channel BET International, we were tasked with improving the channel’s presence in the UK within the 16-25 year old demographic.
We conceptualised a 360 digital infrastructure that focused on culturally relevant UK themes that were tentpoled around around BET International's US on-air programming.
This included 2 stand alone series encompassing over 40 episodes of original content alongside several lifestyle strands of content around music, fashion and worldwide social issues - Featuring personaliies such as Stormzy, Jayde Pierce, Little Simz, Leomie Anderson and Tim Campbell MBE to name a few.
Delivery: Content creation (on-air and digital), digital strategy, social media strategy, cross-platform activation
Influencers featured: (20+) Stormzy, Jayde Pierce, Tim Campbell MBE and more