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Being one of the largest entertainment brands in the world, VIACOM connects with international audiences through compelling content across television, film, online and mobile platforms.

​​​​​​​​​​​​​​​​​​​​​​​​​​Working with VIACOM’s television channel BET International, we were tasked with improving the channel’s presence in the UK within the 16-25 year old demographic.


We conceptualised a 360 digital infrastructure that focused on culturally relevant UK themes that were tentpoled around around BET International's US on-air programming.











This included 2 stand alone series encompassing over 40 episodes of original content alongside several lifestyle strands of content around music, fashion and worldwide social issues - Featuring personaliies such as Stormzy, Jayde Pierce, Little Simz, Leomie Anderson and Tim Campbell MBE to name a few.



Reach: 2.5m+

Delivery: Content creation (on-air and digital), digital strategy, social media strategy, cross-platform activation


Influencers featured: (20+) Stormzy, Jayde Pierce, Tim Campbell MBE and more

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